Marketing Assistant
I was hired by SCOPEX to support the implementation of their rebranded design, with a primary focus on their website, which serves as a digital showroom for their products. The site includes detailed product information and technical specifications.
Challenge:
One of the main challenges I faced during this project was the nature of the company’s products: SCOPEX specializes in military equipment, particularly counter-terrorism solutions, for the French army, an area I had no prior experience with. To quickly get up to speed, I conducted an in-depth review of the product line. I built a comprehensive database and translated all product descriptions from French to English. This process helped me become familiar with over 200 products and allowed me to structure the website by organizing them into clear, categorized sections.
Website launch project:
In this role, I acted as the key liaison between the Head of Marketing and the external agency responsible for back-end development. I created detailed briefs and maintained regular communication with the agency to ensure the project remained on schedule. My responsibilities also included building the bilingual product database (French and English), developing the website’s SEO strategy (selecting appropriate keywords, writing unique titles and meta descriptions, optimizing image quality for faster loading, and creating internal links), and participating in all project meetings, where I presented recommendations, supported the Head of Marketing, and reported on project progress.
Below is a before-and-after comparison of the redesigned website homepage:
Before
After
You can view a snapshot of the website’s scroll-type homepage as it was when my contract ended in 2019 on the Wayback Machine here.
After several months of collaboration with the agency and multiple iterations based on internal feedback, the new website received final approval from all department heads and was officially launched in the fall of 2018.
Following the launch, my role shifted to ongoing website management. I was responsible for monitoring web traffic, evaluating the effectiveness of our SEO strategy, implementing updates when necessary, and managing all website content.
The SEO strategy implemented prior to the website launch led to strong organic visibility, with the site appearing on the first page of Google search results and quickly reaching the top position for the company’s primary keywords: “équipements démineur” (bomb-disposal equipment) and “tenue de déminage” (bomb suit). My primary objective was to position the SCOPEX website ahead of its main competitors in the bomb-disposal equipment market. This objective was successfully achieved and seems to still be ahead the competitors nowadays.
Social media strategy:
In addition, I was tasked with establishing and managing two new communication channels for the company: LinkedIn and Instagram.
For Instagram, I began by conducting market research to understand how competitors and industry partners engage with their audiences. I analyzed their tone of voice, posting frequency, hashtag strategies, and visual content. Based on these insights, I created the company’s Instagram account and developed a content strategy in collaboration with the Head of Marketing. We agreed on a professional tone and the use of technical vocabulary, aiming to target industry professionals.
A similar approach was taken with LinkedIn, with a particular emphasis on promoting the various industry events SCOPEX participated in. Content on this platform focused on product information and real-world applications, while carefully adhering to confidentiality requirements due to the sensitive nature of military equipment.
Both strategies contributed to consistent growth across the targeted social media platforms, quickly reaching several hundred followers and building a current audience of approximately 1,700 on Instagram and 2,600 on LinkedIn.
Homepage 